Shift Content Mix Toward Reels
liv's Reels ER of 9.57% dramatically outperforms the Posts ER of 6.45%, a gap of over 3 percentage points.
Details
Since mid-tier accounts average only 1-2% ER industry-wide, increasing Reels frequency relative to static posts can push the blended engagement rate even higher above the 6.56% benchmark already being exceeded.
