Powered by Snippet
@olivermerrick___ · 79.2K followers
Average for creators your size
Based on 79.2K followers · 0.49% engagement
Next step
Snippet can use this instagram result for @olivermerrick___ to find brands, write emails, and help you close deals.
Your post rate
$125-$500
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @olivermerrick___'s $125-$500 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @olivermerrick___'s instagram audience is a fit and ask for $125-$500 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER sits at just 0.07%, drastically underperforming both the Posts ER (0.64%) and the industry Reels benchmark (0.52%).
Details
Since Reels typically drive higher reach, this gap suggests hook or pacing issues in the first 3 seconds — audit the last 5 Reels for drop-off and test stronger opening hooks or trending audio to close this 0.45-point gap.
Carousels benchmark at 0.55% ER, the highest-performing format per industry data, yet the current Posts ER (0.64%) shows static/single-image content is likely carrying most engagement.
Details
Test 2-3 carousels per week breaking down tips or behind-the-scenes content to see if the overall ER can be pushed closer to the micro-tier average of 2.5-5%.
The like/comment ratio of 1.8:1 is notably low, meaning the median 73 comments are strong relative to median 315 likes — a sign the captions prompt discussion but not double-taps.
Details
Add direct CTAs like 'double-tap if you agree' in the next 10 posts to rebalance this ratio and lift overall ER above the current 0.49%.
Free · No sign-up needed
Get a free analysis like Oliver Merrick's: engagement rate, brand deal value estimate, and personalized tips.
Analyze your Instagram