Shift Content Mix Toward Reels
Oliver Ma's Reels ER (2.03%) is more than 3x the static Posts ER (0.62%) and already sits within the 1-2% mid-tier benchmark range, while the Posts ER trails well below it.
Details
Reallocating a larger share of weekly output to Reels — even moving from occasional to consistent Reels could lift the blended account ER above the current 0.84%.
