Shift Feed Strategy Toward Reels
Jeremy Elder's Reels are generating a 14.49% engagement rate compared to just 2.13% on standard posts — that is a 6.8x performance gap they are not fully capitalizing on.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and at 14,819 followers they sit squarely in that high-leverage zone. Aim to publish at least 3 Reels for every 1 static post to systematically push their overall account ER above the 2.5-5% micro-tier benchmark.
