Shift Content Mix Toward Reels
Arianna Marie π's Reels ER of 14.19% is dramatically higher than the Posts ER of 0.43% and the 0.52% Reels benchmark, showing the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers, moving from static images (currently 0.43% ER) to a Reels-first strategy could pull the overall 0.46% ER up toward the nano-tier benchmark of 3.5-8%.
