Lean Into Comment-Driving Content
The 19.1:1 like/comment ratio shows comments are the scarcest engagement signal relative to the median 214,601.5 likes and 10,236 comments per post.
Details
Adding direct questions or polls in captions can push comment volume up, since a lower ratio (more comments per like) signals stronger engagement quality to the 73% of brands who prioritize ER over follower count.
