Prioritize Reels, Then Iterate Hooks
Instagram Reels should be the primary testing format: the account records 750.87% Reels ER versus 9.82% Posts ER, compared with industry benchmarks of 0.52% for Reels and 0.55% for carousels.
Details
Review the 23 analyzed posts, identify hooks from the strongest Reels, and publish follow-ups that retain the premise while changing the opening.
