Shift Content Mix Toward Reels
The Reels ER of 1.69% is more than double the static Posts ER of 0.82%, and it already exceeds the mid-tier benchmark range of 1-2% ER.
Details
Since the overall account ER sits at 0.99% (low end of the 1-2% mid-tier benchmark), increasing Reels frequency relative to static posts should pull the blended ER closer to the top of that range.
