Replace Reels With Carousel Posts
The Loop NYC's Reels are underperforming at a 0.64% ER compared to a Posts ER of 1.32% — that's more than double the engagement on static or carousel content.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, meaning the posts are already beating both benchmarks while the Reels lag behind. Shift at least 60% of weekly output to carousel posts to capitalize on stronger post-format performance and close the gap toward the nano-tier benchmark of 3.5-8%.
