Shift Budget Toward Posts Over Reels
The Posts ER is 7.59% versus the Reels ER of just 2.4% — that's a 3x performance gap in favor of static posts or carousels.
Details
Since industry benchmarks place micro-tier average ER between 2.5-5%, Shreya Tripathi's posts are already outperforming the ceiling of the bracket, so doubling down on that format with a target of at least 3 posts per week is the highest-leverage move available. An audit of the last 15 analyzed posts to identify the top 5 by engagement will allow for the reverse-engineering of their format, caption length, and topic to replicate what's already working.
