Drive Comments to Close the ER Gap
The 1.73% ER sits below the micro-tier benchmark of 2.5-5%, and the 20.8:1 like-to-comment ratio (257.5 median likes vs.
Details
just 12 median comments) shows comments are the weakest lever. Add a direct question or poll-style CTA in every caption to push comment volume — even moving from 12 to 20+ comments per post would meaningfully lift the overall ER given the current like base.
