Shift Volume Toward Posts Over Reels
ari's Posts ER is 2.87% versus a Reels ER of just 1.15% — that is a 2.5x performance gap in favor of static posts and carousels.
Details
Given that the industry benchmark shows Reels only outperform other formats in reach for accounts under 50K followers, and the account has 447,667 followers, leaning into the stronger post format is the higher-leverage move. An audit of the last 30 posts should inform a shift in the content calendar to at least 60% posts or carousels to capitalize on that proven 2.87% ER.
