Prioritize Static Posts Over Reels
The Posts ER sits at 7.54% while Reels ER is only 2.92% — a gap of over 2.5x.
Details
Even though both formats crush the macro-tier benchmark of 0.5-1%, shifting more content investment toward feed posts/carousels (which industry data shows can outperform Reels at scale) will maximize the already-strong 6.76% overall ER.
