Shift Volume From Reels to Posts
Noah Schnacky's Posts ER is 1.99% versus a Reels ER of just 0.65% — that is a 3x performance gap in favor of static or carousel posts.
Details
Given that the industry benchmark for carousels (0.55%) and Reels (0.52%) are nearly identical at this tier, the audience is clearly responding far better to non-Reel content. Audit the current content calendar and reallocate at least half of the Reels slots to posts or carousels to capitalize on what is already working.
