Shift Content Mix Toward Static Posts
Nandini's static/carousel Posts ER of 2.31% significantly outperforms the Reels ER of 1.64%, and both sit above or near the mid-tier benchmark of 1-2%.
Details
Since the account is already excelling in a format where Reels underperform, increasing the ratio of feed posts to Reels in the next content calendar will capitalize on this strength.
