Shift Budget Toward Posts Over Reels
niña angelique's Posts ER is 14.58% compared to a Reels ER of just 0.48% — a 30x performance gap that signals the audience responds far more to static or carousel content than short-form video.
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Given that industry benchmarks show carousels averaging 0.55% ER and Reels 0.52% ER across all accounts, the posts are dramatically outperforming both formats, making them the highest-leverage content type. Prioritize publishing at least 3 posts for every 1 Reel until Reels engagement catches up, and audit top-performing posts to identify the format, topic, or visual style driving that outsized response.
