Boost Comments to Close Ratio Gap
The like/comment ratio sits at 473.3:1 with a median of just 42 comments versus 9,778 median likes, showing comments are the weakest engagement lever.
Details
Add explicit comment-prompting CTAs (questions, polls, 'comment below') in captions and pinned first comments to lift this ratio, since 73% of brands prioritize engagement rate over raw follower count and comment depth signals stronger community ties to advertisers.
