Shift Content Mix Toward Reels
Anam Saeed (Narjis)'s Reels ER sits at 8.27% versus just 0.43% for static Posts — an 18x gap.
Details
Since accounts under 50K followers (the account is at 45,891) get amplified reach on Reels, increasing Reels frequency should be the top lever to pull overall ER above the current 0.45% and closer to the 2.5-5% micro-tier benchmark.
