Close the Mid-Tier Engagement Gap
The ER sits at 0.31% (0.33% across the last 20 posts), far below the mid-tier benchmark of 1-2% for accounts in the 100K-1M range.
Details
Since 73% of brands prioritize engagement rate over follower count, Nityakshi👄 should focus on driving comments and saves through direct CTAs (e.g., 'comment your answer below') to push the median 19 comments per post higher and narrow this gap.
