Convert Comments Into Conversation With CTAs
The like-to-comment ratio is 39.2:1, meaning likes are vastly outpacing comments — a signal that the audience is passively consuming rather than actively engaging.
Details
Adding a direct, specific question or prompt in every caption will lower the friction for commenting, which will push the already-excellent 18.79% ER even higher above the 2.5-5% micro-tier benchmark. For example, ending each post with a single yes/no or this-or-that question tied to the content topic makes responding effortless.
