Shift Content Mix Toward Reels
Nima نیما's Reels ER of 10.2% dwarfs the static Posts ER of 2.69%, meaning Reels are driving nearly 4x the engagement per view.
Details
Since the overall ER of 2.76% already beats the mid-tier benchmark of 1-2%, doubling down on Reels frequency should push the blended ER even higher and strengthen the position for the 20-40% Reels rate premium cited in influencer rate benchmarks.
