Shift Content Mix Toward Reels
Nikhil sharma's Reels ER of 48.81% massively outperforms the Posts ER of 3.36% and the macro-tier benchmark of 0.5-1%.
Details
Given the overall account ER of 3.55% is already 3.5-7x the macro average, prioritizing Reels in the weekly content calendar (aim for 3-4 per week vs static posts) will compound this advantage and drive even higher reach.
