Replace Reels With Carousel Posts Now
The Reels ER is critically low at 0.04%, compared to the industry carousel benchmark of 0.55% — that is a 13x performance gap that can be closed by shifting the content mix.
Details
With 22,251 followers in the micro tier, the expected ER should be between 2.5% and 5%, yet the overall account sits at 0.24%, meaning carousels give نیکی the highest-performing format to start closing that gap. An audit of the last 21 posts and replacing at least 3 upcoming Reels slots with carousel posts will test the format lift directly.
