Shift to Carousels to Lift ER
The current engagement rate of 0.04% is drastically below the mid-tier benchmark of 1-2%, meaning the account is underperforming by up to 50x.
Details
Industry data shows carousels average 0.55% ER — the highest of any format — so replacing static posts with multi-slide carousels across the next 10 posts provides the highest-probability format to close that gap. Pair each carousel with a direct call-to-action on the final slide (e.g., 'Save this' or 'Tag someone') to convert the existing 48 median comments into a higher like volume and improve the 30.7:1 like-to-comment ratio.
