Shift Content Mix Toward Carousels
Nikhil Chinapa's Reels ER sits at just 0.25%, underperforming both the account's Posts ER (0.38%) and the industry Reels benchmark (0.52%).
Details
Since Carousels benchmark highest at 0.55% ER, reallocating a portion of Reels output to carousel posts can close this gap and lift the overall 0.35% ER.
