Close the Micro-Tier Engagement Gap
Nikhil Naz's ER of 2.05% sits below the 2.5-5% average for micro-tier accounts (10K-100K), despite a 'good' rating.
Details
Focus should be on lifting engagement toward the 2.5% floor by testing carousel formats, which benchmark at 0.55% ER — the highest of the three content formats tracked.
