Nike's InstagramEngagement

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nike
Nike

@nike · 291.2M followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$37K-$62K per post

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LowAverageGoodExcellent
92.8K
Median Likes
661
Median Comments
21
Posts Analyzed
$37K$62Kper sponsored post

Based on 291.2M followers · 0.03% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @nike to find brands, write emails, and help you close deals.

Your post rate

$37K-$62K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @nike's $37K-$62K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @nike's instagram audience is a fit and ask for $37K-$62K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Turn Likes Into More Comments

Across 21 Instagram posts, the 92,789 median likes versus 661 median comments produces a 145.6:1 like/comment ratio; make each caption end with one forced-choice question and pin it in the first comment.

Details

Track whether comment totals rise above the 661 median while maintaining the 92,789 median-like performance.

Move 02

Prioritize High-ER Carousel Concepts

With 291,209,448 followers and a 0.03% overall ER, Nike is below the 0.5%-1% macro benchmark; convert static product announcements into swipeable carousels and use the 0.55% carousel benchmark as the test reference versus the 0.45% static-image benchmark.

Details

Across the 21-post review, label each carousel by ER and repeat concepts that beat the account's 0.03% baseline.

Move 03

Close The Reels Engagement Gap

Nike's Reels ER is 0.04%, only 0.01 percentage points above the 0.03% post ER, while the Reels benchmark is 0.52%; revise the first-frame hook and opening product payoff on every Reel.

Details

Compare each Reel's ER with the 0.04% baseline and retain formats that move toward the 0.52% benchmark.

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Nike's Instagram Engagement Rate: 0.03%