Shift Content Mix Toward Carousels
The overall ER sits at 0.54%, and carousels benchmark highest among formats at 0.55% ER versus 0.52% for Reels and 0.45% for static images.
Details
Since the account is already at the carousel benchmark ceiling, testing 2-3 carousels per week could push median likes (currently 606) higher while providing room to close the gap toward the 1-2% mid-tier average ER benchmark.
