Prioritize Reels And Carousels
Reels and carousels should be the primary formats in the next content batch: the Reels ER is 0.26%, compared with the 0.52% Reels benchmark and 0.55% carousel benchmark.
Details
Add a clear opening hook, on-screen context, and a save-or-share CTA, then compare each post with the 0.04% overall ER.
