Shift Content Mix Toward Reels
Nishchaiy Kamra's Reels ER sits at 673.54%, dwarfing the Posts ER of 5.26% and the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (currently at 40,828) get amplified reach on Reels, increasing the Reels-to-static-post ratio should compound the already excellent 5.31% overall ER.
