Prioritize Static & Carousel Posts
NB's Posts ER of 38.21% significantly outperforms the Reels ER of 27.43%, and both are already 4-10x above the nano-tier benchmark of 3.5-8%.
Details
Shifting the content mix toward more static/carousel posts will capitalize on this gap, while still using Reels selectively since they get higher reach for accounts under 50K followers.
