Shift Content Mix to Carousels
The current ER of 0.05% is drastically below the 2.5-5% benchmark for micro-tier accounts (10K-100K followers), signaling a format mismatch.
Details
Carousels post the highest average ER at 0.55% vs. 0.45% for static images, so converting static image posts into 3-5 slide carousels could directly close part of that 50-100x engagement gap seen in the 20 analyzed posts.
