Shift Content Mix Toward Carousels
Nerin Sharon's posts ER of 6.89% already crushes the mid-tier benchmark of 1-2%, but within format benchmarks carousels lead at 0.55% ER versus reels at 0.52% and static images at 0.45%.
Details
Since the account is at 110,359 followers (above the under-50K threshold where reels get a reach boost), prioritizing carousel posts will compound the existing engagement advantage rather than relying on reels for reach.
