Shift Content Mix to Carousels and Reels
The current 0.48% ER sits just above the static image benchmark of 0.45%, suggesting static posts are dragging the average down.
Details
Carousels average 0.55% ER and Reels average 0.52% industry-wide, and since The Next Big Thing is under the 50K follower mark (47,322), Reels specifically get a reach boost for accounts of this size — prioritize these two formats over single-image posts.
