Shift Content Mix Toward Reels
The Reels ER for Nazanin yar sits at 27.81% compared to just 2.99% for static Posts — a massive 9x gap.
Details
Since mid-tier accounts (100K-1M) average only 1-2% ER industry-wide, doubling down on Reels format will compound the already excellent 4.04% overall engagement rate.
