Shift Content Mix Toward Reels
Nauheed Cyrusi's Reels ER sits at 37.8% compared to just 0.43% for static Posts — a massive gap that shows the audience responds far more to video.
Details
Since industry benchmarks put average Reels ER at only 0.52%, the Reels format is dramatically outperforming category norms, so increasing Reels frequency (even swapping 2-3 static posts per week for Reels) should lift the blended 0.54% overall ER closer to the mid-tier benchmark of 1-2%.
