Double Down on Reels Production
The Reels ER of 9.93% dramatically outperforms the Posts ER of 1.48% and crushes the industry benchmark of 0.52% for Reels — a nearly 19x gap versus static posts.
Details
Natural Ice Cream - Official should shift the content calendar to prioritize Reels over static posts to pull the blended ER (currently 2.51%) higher, especially since mid-tier accounts (100K-1M) typically average only 1-2% ER per benchmarks.
