Prioritize Reels Over Feed Posts
Natalie Ballenger's Reels ER is 3.43%, versus 2.45% for posts, so Reels should be the primary publishing format with the value or tension placed in the opening frame.
Details
The benchmark says Reels get higher reach for accounts under 50K; with 12,810 followers, each Reel should be used to invite one clear comment response.
