Make Reels the Primary Format
The Reels ER is 0.54%, versus 0.09% for posts across the 21-post sample, and it slightly exceeds the 0.52% Reels benchmark; make short video the default for next destination features.
Details
Use carousels for itinerary or planning content, where the 0.55% benchmark exceeds the 0.45% static-image benchmark.
