Shift Content Mix Toward Feed Posts
The overall Posts ER (1.3%) outperforms the Reels ER (1.08%), showing the audience of 102.7M engages more with static/carousel content than video.
Details
Industry benchmarks also show Carousels (0.55%) edge out Reels (0.52%) in average ER, so reallocating 1-2 weekly posts from Reels to carousel-style content can close this gap and lift blended ER above the current 1.28%.
