Shift Content Mix Toward Reels
Nandini Sonha's Reels ER of 48.27% dwarfs the Posts ER of 8.36% and crushes the industry Reels benchmark of 0.52%, showing the audience responds far more to video.
Details
Since accounts under 50K followers get higher reach on Reels per industry data, increasing Reels frequency relative to static posts should compound the already excellent 8.33% overall ER.
