Shift Content Mix Toward Reels
Nandini Chatterjee's Reels ER (1.89%) is more than double the Posts ER (0.86%) and outperforms the industry Reels benchmark of 0.52% by over 3x.
Details
Since the overall account ER (0.95%) sits well below the micro-tier average of 2.5-5%, reallocating more of the 22 analyzed posts toward Reels format is the fastest lever to close that gap.
