Prioritize Reels In The Mix
Namrata Singh's Instagram Reels ER is 6.54%, versus 2.48% for posts, so Reels should be the primary format in the next 12-post test.
Details
With 33,604 followers—below the 50K threshold where Reels typically get higher reach—strong post concepts should be repurposed into Reels and results compared against the 6.54% baseline.
