Shift Content Mix Toward Carousels
The current ER of 0.33% sits well below the micro-tier benchmark of 2.5-5%, and even below the average format ER for carousels (0.55%) and Reels (0.52%).
Details
Test replacing static posts (0.45% avg ER) with carousels for the next 5 posts to see if format alone lifts engagement toward the 0.55% benchmark.
