Lower the Like-to-Comment Ratio
The like/comment ratio is 209.7:1 (median 3,547 likes vs.
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just 31.5 comments), signaling passive scrolling rather than active engagement. Add direct comment CTAs (polls, 'this or that' questions, fill-in-the-blank captions) on every post to push comment volume up, which directly lifts the 1.39% ER within the mid-tier 1-2% benchmark range.
