Shift Weight Toward Carousels and Static Posts
Nadine Stay's Posts ER (1.18%) currently outperforms the Reels ER (1.06%), even though industry benchmarks show Reels (0.52%) typically beat static images (0.45%).
Details
This reversal suggests the specific audience responds better to swipeable, story-driven content — test increasing carousel frequency and track if ER climbs closer to the 2.5-5% micro-tier benchmark.
