Shift Budget Toward Posts Over Reels
Their Posts ER is 12.82% compared to a near-zero Reels ER of 0.08%, meaning their static and carousel content is dramatically outperforming their video content.
Details
Given that industry benchmarks show carousels average 0.55% ER and Reels 0.52% ER, their posts are already beating the benchmark by over 23x — double down on that format immediately. Audit their last 5 Reels to identify whether low completion rate, weak hooks, or mismatched audio is driving the drop, and pause Reels production until nu has a tested format that can close the gap.
