My Mum Made It's InstagramEngagement

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mymum_madeit
My Mum Made It

@mymum_madeit · 496.9K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

Get brand deals

We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
863
Median Likes
9
Median Comments
29
Posts Analyzed
$250 – $1Kper sponsored post

Based on 496.9K followers · 0.18% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @mymum_madeit to find brands, write emails, and help you close deals.

Your post rate

$250-$1K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @mymum_madeit's $250-$1K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @mymum_madeit's instagram audience is a fit and ask for $250-$1K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Reels With Carousel Posts

Reels are underperforming at 0.15% ER compared to Posts at 0.20% ER, and both sit far below the mid-tier benchmark of 1-2%.

Details

Industry data shows Carousels average 0.55% ER versus Reels at 0.52%, making them the highest-performing format — shifting the content mix toward Carousels could meaningfully close the gap between the current 0.18% overall ER and the benchmark floor. Aim to publish at least 3 Carousels per week, using multi-slide storytelling formats that encourage swipe-through behavior and repeat visits.

Move 02

Engineer Comments To Fix Like/Comment Ratio

The Like/Comment ratio of 88.2:1 — with a median of only 9 comments per post against 863 likes — signals that the audience is passively consuming rather than actively engaging, which is a key red flag for the 73% of brands that prioritize engagement rate over follower count.

Details

End every caption with a direct, single-answer question tied to the content (e.g. 'Drop a 1 or 2 below') to lower the barrier to commenting and drive up the median comment count. Even doubling median comments to 18 per post would begin to shift the engagement profile toward a more brand-attractive ratio.

Move 03

Publish A Rate Card To Attract Brands

The current estimated brand deal value of $250-$1,000 per post is suppressed by the low 0.18% ER, but My Mum Made It can offset this by positioning proactively — creators with published rate cards close deals 40% faster.

Details

Build a one-page rate card anchored to the 496,903 followers using the $10-$25 per 1,000 followers benchmark, and include a UGC tier priced at $500-$2,000 per video with a usage rights add-on of 25-50% to increase deal value beyond the standard feed post rate. This gives brands a clear entry point and signals professionalism even while working to grow the ER.

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My Mum Made It's Instagram Engagement Rate: 0.18%