Shift Content Mix Toward Static Posts
Static/carousel posts drive a 3.0% ER versus just 1.13% on Reels — nearly 3x higher performance.
Details
Since 73% of brands prioritize engagement rate over follower count, MYA MILLS should prioritize feed posts and carousels over Reels to protect the 2.09% overall ER, which already outperforms the 1-2% mid-tier benchmark.
