Shift Content Mix Toward Reels
Muskan Sachan's Reels ER of 8.34% dramatically outperforms the Posts ER of 1.24% and crushes the industry average Reels ER benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing the Reels-to-static-post ratio should be the top priority to lift the overall 1.83% ER closer to the micro-tier benchmark of 2.5-5%.
